Our aim is to help select clients build their dream collections, whilst working alongside implicitly trusted, long-standing suppliers and the most talented producers, making genuinely outstanding wines and spirits, from Rousseau to Rayas to Roederer to Rinaldi and many, many more. We don’t want to be the biggest merchant, but we do want to be the best, for all involved.
Cellar Key is a fine wine and spirits merchant that is all about relationships, with good people.
ABOUT US
Simon Eddleston
Founder and Managing Director
Starting out in the trade in the balmy summer of 2003, including a 2 week harvest in claret country to help cut his teeth, it soon became clear that delicious wines and spirits from all over the world would forever be a major part of his life. His desire to provide a client-centric service is keener than ever. Building life-long relationships in the marketplace whilst at two of the UK’s most considerable merchants (one, agency-led, and the other with more of a brokerage and investment lilt) his desire to pass on knowledge of the outright best, rarest, or strongest value offerings is bigger than ever. Life is far too short not to drink exceptional juice, after all.
This page isn’t long enough to fully explore all of his loves but it just doesn’t get much better for him, than cracking a bottle of richly complex and vivacious Champagne, Burgundy, Piedmont, or Rhone, from his favourite producers, with good friends and family, and with some top grub…. Electric German Riesling, regal Bordeaux, cool climate Californian/Aussie, or a deep yet refined Cognac or Single Malt are never far behind either. If it has a real sense of place and fruit-purity, then it deserves a slot in every cellar.
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Cellar Key is a fine wine and spirits merchant that is all about relationships, with good people.
About us
Our aim is to help select clients build their dream collections, whilst working alongside implicitly trusted, long-standing suppliers and the most talented producers, making genuinely outstanding wines and spirits, from Rousseau to Rayas to Roederer to Rinaldi and many, many more. We don’t want to be the biggest merchant, but we do want to be the best, for all involved.
Simon Eddleston
Founder and Managing Director
Starting out in the trade in the balmy summer of 2003, including a 2 week harvest in claret country to help cut his teeth, it soon became clear that delicious wines and spirits from all over the world would forever be a major part of his life. His desire to provide a client-centric service is keener than ever. Building life-long relationships in the marketplace whilst at two of the UK’s most considerable merchants (one, agency-led, and the other with more of a brokerage and investment lilt) his desire to pass on knowledge of the outright best, rarest, or strongest value offerings is bigger than ever. Life is far too short not to drink exceptional juice, after all.
This page isn’t long enough to fully explore all of his loves but it just doesn’t get much better for him, than cracking a bottle of richly complex and vivacious Champagne, Burgundy, Piedmont, or Rhone, from his favourite producers, with good friends and family, and with some top grub…. Electric German Riesling, regal Bordeaux, cool climate Californian/Aussie, or a deep yet refined Cognac or Single Malt are never far behind either. If it has a real sense of place and fruit-purity, then it deserves a slot in every cellar.